Confessions of a Serial Entrepreneur

Series:
Publisher: Wiley
Subject: New business enterprises--United States, Entrepreneurship--USA, Business people--United States
Authors:
Pages: 224 pages
Binding: Hardcover
ISBN: 9780787987329
Call No: HC 102.5 S424 A3 2007

Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today’s uncertain business environment.