Crafting & Executing Strategy: Text and Readings
| Series: | |
| Publisher: | McGraw-Hill Companies,Incorporated |
| Subject: | Strategic planning, Business planning. |
| Authors: | Arthur Thompson , A. J. Strickland III , John Gamble |
| Pages: | 656 pages |
| Binding: | Hardcover |
| ISBN: | 9780077247690 |
| Call No: | HD 30.28 T525 2010 |
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
An attractive collection of 20 readings that amplify important topics in managing a company’s strategy-making, strategy-executing process is included in this Text and Readings version to provide students with a taste of the literature of strategic management before tackling cases or simulation projects.