Commercializing Successful Biomedical Technologies

Series:
Publisher: Cambridge University Press
Subject: Biomedical engineering--Marketing, Biomedical engineering--Patents, Pharmaceutical biotechnology industry--Marke
Authors:
Pages: 335 pages
Binding: Hardcover
ISBN: 9780521870986
Call No: HD 9999.B442 M43 2008
Successful product design and development requires the ability to take a concept and translate the technology into useful, patentable, commercial products. This book guides the reader through the practical aspects of the commercialization process of drug, diagnostic and device biomedical technology including market analysis, product development, intellectual property and regulatory constraints. Key issues are highlighted at each stage in the process, and case studies are used to provide practical examples. The book will provide a sound road map for those involved in the biotechnology industry to effectively plan the commercialization of profitable regulated medical products. It will also be suitable for a capstone design course in engineering and biotechnology, providing the student with the business acumen skills involved in product development.