The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
| Series: | |
| Publisher: | McGraw-Hill Education |
| Subject: | Marketing--Management--Handbooks, manuals, et |
| Authors: | Robert Bly |
| Pages: | 272 pages |
| Binding: | Hardcover |
| ISBN: | 9781599183626 |
| Call No: | HF 5415.13 B661 2010 |
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs.