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Trade show and event marketing :plan, promote and profit
| Series: | |
| Publisher: | New York :Thomson Texere,c2005 |
| Subject: | Trade shows, Marketing, Special events - Marketing |
| Authors: | Ruth P. Stevens |
| Binding: | Hardcover |
| ISBN: | 9780324206241 |
| Call No: | T 396.S735 2004 |
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over {dollar}20 billion on marketing at trade shows, and another {dollar}15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management with proper planning, strategy and execution can be a company's most important success generator. Trade Show and Event Marketing can be your guidebook to that marketing success.