Services marketing: people, technology, strategy
| Series: | |
| Publisher: | Upper Saddle River, N.J. :Pearson/Prentice Ha |
| Subject: | Marketing--Management, Service industries--Marketing, Customer services--Marketing |
| Authors: | Christopher Lovelock |
| Binding: | Hardcover |
| Call No: | HF 5415.13 L5883 2007 |