Marketing management
| Series: | |
| Publisher: | UK University of Strathclyde Graduate School |
| Subject: | Marketing |
| Authors: | Caroline Desai |
| Pages: | 4108 pages |
| Binding: | Hardcover |
| Call No: | HF5415.13 D441 2001 |
Marketing management introduces major marketing concepts, techniques and the marketing planning process. We esxplore marketing, marketing orientation and buyer behaviour. We emphasise the development of an appropriate marketing strategy for your organization to enable you to make important marketing decisions.