Branding For Dummies

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

• Includes tips and cautionary advice on social media and its impact on personal and business branding programs
• Covers balancing personal and business brand development
• References some of the major brand crises—and how to avoid making the same mistakes
• Shows brand marketers how to create brands that match their employers' objectives while launching their own careers

If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.