Value proposition design how to create products and services customers want
| Publisher: | Hoboken :John Wiley & Sons,2014 |
| Subject: | Production management--Quality control., customer services--management |
| Authors: | Alexander Osterwalder |
| Pages: | 290 pages |
| Binding: | Softcover |
| ISBN: | 9781118968055 |
| Call No: | TS156 O88 2014 |
Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.