Inside Coca-Cola a CEO's life story of building the world's most popular brand
| Publisher: | St. Martin's Press |
| Subject: | Isdell, Edward Neville--1943;Coca-Cola Compan |
| Authors: | Edward Neville Isdell , David Beasley |
| Pages: | 254 pages |
| Binding: | Softcover |
| ISBN: | 9781250004987 |
| Call No: | HD9349 S634 C645 2011 |
Written by a Coca-Cola CEO, this title tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. It looks at how companies can market and govern themselves more ethically and to great success.