Managerial Economics: Applications, Strategies and Tactics
| Publisher: | Cengage Learning |
| Subject: | Managerial economics |
| Authors: | James R. McGuigan , R. Charles Moyer , Frederick H.deB. Harris |
| Pages: | 816 pages |
| Binding: | Hardcover |
| ISBN: | 9781305506381 |
| Call No: | HD30.22 .M32 2014 |
Readers learn how to think analytically and make better business decisions as future business leaders with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems. The seasoned author team applies their wealth of practical business insights and economic knowledge to present a solid foundation of traditional microeconomic theory and extensively explore the latest analytical tools in managerial economics. Readers study Nash equilibrium and other game-theoretic tactics, information economics, and organizational architecture.