Strategic Marketing Problems Cases and comments
| Publisher: | Pearson Education Limited |
| Subject: | Marketing--Decision making--Case studies, Marketing--Management--Case studies |
| Authors: | Roger Kerin , Robert Peterson |
| Pages: | 744 pages |
| Binding: | Softcover |
| ISBN: | 9780273775690 |
| Call No: | HF5415.135.K47 2013 |
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.