To Sell Is Human the surprising truth about moving others
Publisher: | Penguin Publishing Group |
Subject: | Influence (Psychology), Persuasion (Psychology) |
Authors: | Daniel H. Pink |
Pages: | 272 pages |
Binding: | Softcover |
ISBN: | 9781594487156 |
Call No: | BF774. P56 2012 |
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.