Book of Branding guide to creating brand and identity for startups and beyond
| Publisher: | Brand Nu Limited |
| Subject: | Brand name products |
| Authors: | Radim Malinic |
| Pages: | 253 pages |
| Binding: | Hardcover |
| ISBN: | 9780993540035 |
| Call No: | HD69 B7 B66 2019 |
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.