Strategic Retail Management Text and International Cases
| Publisher: | Springer |
| Subject: | Business Management |
| Authors: | Joachim Zentes , Dirk Morschett , Hanna Schramm-Klein |
| Pages: | 468 pages |
| Binding: | Hardcover |
| ISBN: | 9783658101831 |
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.