Developing a model of entrepreneurial career success in the Malaysian cosmetic industry

The evidence suggests that entrepreneurship is important for economic development and reducing social problems like unemployment. however, success rates vary among different industries. few studies have been conducted on the determinants of career success in the cosmetics industry, especially in Malaysia. this study aimed to investigate the impact of behavioral and psychological factors on intrinsic career success among cosmetic entrepreneurs in Malaysia data was collected from 301 npra-registered cosmetic entrepreneurs using a cross-sectional approach and analyzed using spss and pls-sem statistical software. the study found that career commitment and emotional intelligence had a significant positive effect on intrinsic career success, while career aspiration did not. the study provides insights that can support entrepreneurship at the national level in Malaysia and contribute to the development of a model of career success among Malaysian cosmetic entrepreneurs.