Marketing Management
| Series: | |
| Publisher: | Pearson Education |
| Subject: | Marketing--Management |
| Authors: | Philip Kotler |
| Pages: | 706 pages |
| Binding: | Hardcover |
| ISBN: | 9788178086545 |
| Call No: | HF 5415.13 K87 2003 |
This book deals with the whole process of entering markets, establishing profitable positions, and building loyal customer relationships.