Innovation Power Plays: How the World's Hottest Change Agents Reach the Top of Their Game

Series:
Publisher: McGraw-Hill Education
Subject: Branding (Marketing)
Authors:
Pages: 192 pages
Binding: Hardcover
ISBN: 9780071486316
Call No: HF 5415.1255 I58 2008

The last word in success from the first name in business. "BusinessWeek's", "Power Plays" series analyzes insights from the biggest power players in business on essential topics in today's market. Each book includes real case studies, Monday morning strategies, power moves that tackle key business problems head-on, and the keen industry knowledge that has made "BusinessWeek" the world's number-one authority.