Subject: Branding (Marketing)
Found 5 books in total
2010,
The combination of market fragmentation and over-supply means the need to understand...
2014,
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their...
2011,
Brand success = business success. A simple equation, but identifying those winning...
2008,
The last word in success from the first name in business. "BusinessWeek's", "Power...
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