Contemporary Thoughts on Corporate Branding and Corporate Identity Management
| Series: | |
| Publisher: | Palgrave Macmillan UK |
| Subject: | Corporate image, Branding (Marketing) |
| Authors: | T. Melewar , E. Karaosmanoglu , Elif Karaosmano?lu |
| Pages: | 230 pages |
| Binding: | Hardcover |
| ISBN: | 9780230543140 |
| Call No: | HD 59.2 C66 2008 |
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.