Publisher: Palgrave Macmillan UK
Found 6 books in total
2016,
This edited collection explores how digitalization is changing the management of...
2016,
This edited volume focuses on the interplay between organizational identities and firm...
2010,
The book provides a comprehensive A-to-Z guide for computable general equilibrium...
2011,
This book reports empirical material from three case studies in the pharmaceutical...
2008,
A new look at the latest thinking and issues in the areas of branding, identity and...
2009,
The corporate brand can be considered as the definition of the company. This book by a...
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