Brand Success how the world's top 100 brands thrive and survive

Publisher: Kogan Page
Subject: Brand name products, Branding (Marketing)
Authors:
Pages: 296 pages
Binding: Hardcover
ISBN: 9780749462871
Call No: HD69 B7 H346 2011

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.