2016,
This book presents a collection of representative and novel work in the field of data mining, knowledge...
2016,
A book that takes you through and beyond your doctoral studies. It will be a valuable reference throughout...
2016,
This book presents innovative instructional interventions designed to support inquiry project-based...
The Art of War is a renowned ancient Chinese military treatise written by Sun Tzu, a military strategist...
2008,
If you are buying a company how can you be sure you are buying the business you think you are? Are you...
2012,
In today's economy, patents tend to be the most important of the intellectual property (IP) assets. It is...
2019,
We have long radically underestimated our body's power to transform and restore our health. Pioneering...
2018,
This unique book brings together a wealth of data on the botanical, ethno-medicinal and pharmacological...
2019,
Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage,...
2020,
Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a...
2019,
With many professionals now developing their skills on the job, it is notoriously difficult to benchmark...
2003,
When a company buys another company, how does it value its brands? When an investor is assessing the value...
2020,
Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best...
2012,
The second edition of BVR’s Guide to Intellectual Property Valuation is the definitive reference to draw...
2019,
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders,...
2020,
This illustrated guide to English grammar gives you everything you need for a better understanding of how...
2019,
The incredible popularity of Getting Things Done revealed people's need to take control of their own...
2020,
Creative Content Kit is a four-step process for creating content strategy, inspired by "The System of...
2017,
“There has never been a guide as comprehensive as this to writing in all its forms. . . . Useful, clear...
2012
Human capital development issues in Malaysia ia a book which provides comprehensive review of issues in...
In this borderless age disputes between employer and employee are becoming more complex and complicated....
2006,
The best organizations have the best talent. . . Financial incentives drive company performance. . . Firms...
2010,
Malaysia's rich tropical climate is home to more than 2,000 herbs and medicinal plants. This lavishly...
2021,
Learn how AI and data science are upending the worlds of biology and medicine In Silico Dreams: How...
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